Redesigned H-E-B’s web checkout to remove ambiguity in cost and delivery promise (ETA), reduce late-stage drop-off, and speed up completion. We componentized the solution in the Design System to scale changes across adjacent flows and ship faster.
2025
LEAD PRODUCT DESIGNER
PRODUCT DESIGN
DESIGN SYSTEM
USABILITY TESTS
We unified the review/payment experience with a clarity-first order summary, explicit fees/taxes, and a consistent ETA copy system (e.g., “Ready today 5–6 PM”). Operational rules (capacity, cut-offs, store closures) were translated into UI guardrails and standardized status chips across review, payment, and post-purchase. Patterns were built as reusable DS components for web/app parity.
Outcomes (Targets/Early): −5–10% drop-off at Review/Payment, −8–12% median checkout time, −10–20% support tickets about fees/ETA per 1k orders, +20–30% delivery velocity via DS reuse.
Redesigned H-E-B’s web checkout to remove ambiguity in cost and delivery promise (ETA), reduce late-stage drop-off, and speed up completion. We componentized the solution in the Design System to scale changes across adjacent flows and ship faster.
2025
LEAD PRODUCT DESIGNER
PRODUCT DESIGN
DESIGN SYSTEM
USABILITY TESTS
We unified the review/payment experience with a clarity-first order summary, explicit fees/taxes, and a consistent ETA copy system (e.g., “Ready today 5–6 PM”). Operational rules (capacity, cut-offs, store closures) were translated into UI guardrails and standardized status chips across review, payment, and post-purchase. Patterns were built as reusable DS components for web/app parity.
Outcomes (Targets/Early): −5–10% drop-off at Review/Payment, −8–12% median checkout time, −10–20% support tickets about fees/ETA per 1k orders, +20–30% delivery velocity via DS reuse.
Redesigned H-E-B’s web checkout to remove ambiguity in cost and delivery promise (ETA), reduce late-stage drop-off, and speed up completion. We componentized the solution in the Design System to scale changes across adjacent flows and ship faster.
2025
LEAD PRODUCT DESIGNER
PRODUCT DESIGN
DESIGN SYSTEM
USABILITY TESTS
We unified the review/payment experience with a clarity-first order summary, explicit fees/taxes, and a consistent ETA copy system (e.g., “Ready today 5–6 PM”). Operational rules (capacity, cut-offs, store closures) were translated into UI guardrails and standardized status chips across review, payment, and post-purchase. Patterns were built as reusable DS components for web/app parity.
Outcomes (Targets/Early): −5–10% drop-off at Review/Payment, −8–12% median checkout time, −10–20% support tickets about fees/ETA per 1k orders, +20–30% delivery velocity via DS reuse.